This years Christmas lights will have a celebrity switch on at 6pm on Thursday 16th November at a glittering event at the Clock tower. The lights have been arranged by the BID board this year and are certainly an improvement on our efforts over the last couple of seasons. After the switch on, the princess, reindeer and elves will proceed down North street, turn into Bond street, carry on along Gardner street, Kensington Gardens and end up in Sydney street. They will then retrace their steps to cross North street and enter the Lanes.

The North Laine and the Lanes will hold the first of their late night Christmas shopping evenings on the same evening and the BID board will be aiming for a lot of publicity to let shoppers know of the event. The Council will put in place a rolling series of road closures during the event which will start about 5.45pm and continue until approximately 7.30pm.

The NLTA hope that as many traders as possible join in with this event!

This will be the ideal opportunity to invite special customers, put on promotions and offer incentives in the street outside your premises as many of you did at the late night shopping evenings last year..

The event will be promoted across all the appropriate Sussex media so please contact us with details of any special activities or offers on the night that you would like us to promote.  If you’re offering discounts to customers or giving away mulled wine, if you’ve got your own street performers or staff in costume, please let us know so we can tell the public what a wonderful evening it will be!  If you’d like to get involved in any way, we’d like to hear from you

Please contact:
BID team @ The Priory Partnership, 01273 207155
BID@priory-partnership.co.uk or
Peter Stocker NLTA on 601641.

We will be producing Christmas shopping evening posters for the Thursday evenings and members will be able to collect these from there street reps nearer the event. We have also invited the Martlets hospice in Hove to send carol singers to as many of our late nights as possible. If they sing outside your premises please be generous to this deserving local charity. The NLTA will also make a donation again this year

Signs are that this Christmas might be more difficult than last year for small retailers to keep up with the multiples – if we all work together we may be able to persuade customers that North Laine is the place to shop this Christmas.

The North Laine Traders Association
Peter Stocker – Secretary – 01273 601641
peterthepotter@tiscali.co.uk

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